Season Three is a Brooklyn-based direct to consumer lifestyle brand creating footwear for outdoor exploration.

Art Direction - FW21 LIFESTYLE SHOOT

I planned and directed Season Three’s FW21 Lifestyle photoshoot, featured in Hypebeast. I assembled a moodboard, selected models, styled models, and directed posing on the day of the shoot. Here are some highlights:

marketing design

I created branded graphics, taking photos and video (and using existing assets) for paid ads and social media posts.

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Packaging Design - the ultralight hiking crew

I designed the packaging for Season Three’s first sock.

 

PRODUCT DEVELOPMENT

I worked on the beginning stages of design for Season Three’s second ever footwear product, a technical hiking shoe. As part of my position, I compiled visual and material references, researched hiking shoe construction, and sketched novel product ideas.