Early 2024 RETINOL LAUNCH

Creative Direction for Versed’s Feburary 2024 Retinol Integrated Marketing Campaign.

2023 major media campaign

Creative Direction - Olivia Yao, Margaret Sowa, and SchoolHouse NYC. Sound Design - Retail Space.

 

BLACK FRIDAY/CYBER MONDAY

Worked to implement animation styles throughout the campaign. Spearheaded a content-creation collaboration with Two Lost Kids

 

Early 2023 Product Launch direction