Vetta: Art Director — Olive Jean Yao

Launch Campaigns

Designed 360° campaigns for VETTA’s capsule launches (every two weeks)—including directing e-commerce and editorial photoshoots, updating website, and designing printed materials, emails, social media content, and paid advertisements.

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ART direction

Directed and produced all photoshoots, e-commerce and editorial. Pre-production: Cast talent, set design, sourcing props, pull swipe and create call sheet. Post-production: Direct recoloring, manage retouchers

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EVERGREEN MARKETING Materials

I lead a team of designers in creating emails, social media content, and advertisements, working with the Marketing Director.