VETTA is a sustainable and ethical small fashion company that creates 5 piece capsules that make 30 outfits.
Launch Campaigns
Designed 360° campaigns for VETTA’s capsule launches (every two weeks)—including directing e-commerce and editorial photoshoots, updating website, and designing printed materials, emails, social media content, and paid advertisements.
ART direction
I plan and produce all of VETTA’s photoshoots: selecting models, collaborating with the photo studio, designing the set, sourcing props, and more. After the photoshoot, I select photos, direct recoloring, and manage a team of retouchers.
EVERGREEN MARKETING Materials
I lead a team of designers in creating emails, social media content, and advertisements, working with the Marketing Director to push product.
